May 2016

BEST KEPT

Last week I went to a Smart Ladies event featuring Lauren Rothman, stylist to some of DC’s best. The event was about dressing for confidence, and dressing for your job. While that was interesting, and she had great tips, the thing that spoke to me most was something that probably passed under the radar.

She spoke about how many people don’t advertise that they use her services – but share her name with others in whispers.  Lauren Rothman called herself a “best kept secret”. 

Best. Kept. Secret.

I like that.  In fact, the more I think about it – the more I think that may very well be what I am too.

For the last few weeks, I have been working on presentations for a good friend and brand guru.  My designs will be seen by countless people.  She will rock these presentations – I know it.  Like most things I design, my name will never be on them, and it is possible that very few people will know I designed them.  But I helped to make her look GOOD, and to me, that is an awesome thing to be a part of. That’s who I am – a best kept secret.

Let me help you look good.

Share my name in clandestine whispers.

I’m fine with that.

That’s the job, and I love it.

 

what's on your business bucket list?

When I graduated college, I moved home to live with my parents and, like so many others, to figure out what was next. As I searched for a job, my father said I should start my own business, and that someday, I’d have a billboard.  To this day, I can’t believe it, but the very first printed project of mine that we saw was…you guessed it…on a billboard. Suddenly, it made what I do very real, and tangible.

shop_george_2

*Billboard done with Case Solutions.

As time has gone on, I have never quite gotten over the excitement of finally seeing a project I worked on in real life – whether it be an ad in a magazine or a book on a shelf.  But as I check more and more projects off my list, it got me thinking about my design bucket list. I’ve designed many billboards, I’ve designed books sold internationally, I’ve designed national conference logos…but what’s next?

If I had to come up with a bucket list today, these would be a few of my to-do’s:

Speak at a design event

I have always admired the speakers at events like HOW or AIGA DC. I’d love to be able to be in a position to share what I’ve done with designers, and inspire them to follow their dreams.

Teach design to undergrads

Similar to speaking at a conference, I want to teach design to young designers. There is so much excitement in those just learning the field. As a business owner, I feel like I have a wealth of information to share, not only in design but also in dealing with clients, and running a company – a challenge many young designers don’t realize they will likely face in the future, when the glamour of agency life has worn thin.

Create a design with hand drawn typography

The work of artists like Louise Fili, Dana Tanamachi and Carolyn Sewell is beautiful and inspiring. If I have one project I’d love to take time and create, it would be to design something with hand drawn type – a letter, a poster, a sign…

Create branding and design for a restaurant

While I have done a few signs for a sandwich shop in Myrtle Beach, one of the things I always really loved was restaurant design.  I’d love to take on a restaurant design project that included everything – signs, menus, interior design recommendations, details… A restaurant brand is so all inclusive, and has so many tangible elements. I think it would be amazing to work on so many diverse aspects for one company.

Are you looking for someone to do any of this?  If so, I may just be your gal.

For everyone else, what’s on your business bucket list?