On September 15th I went down to iStrategyLabs to check out ContraryCon with some of my favorite freelancers in Freelance DC. ContraryCon advertises itself as the “anti-conference” for people who “upset, astound and evolve” the creative industry in DC. I am happy to share my favorite quotes and insights from a few of the speakers.
José Andrés is Chef/Owner of ThinkFoodGroup. He talked about what it means to be disruptive.
“To be disruptive you have to get to people.” – you can’t be disruptive if no one knows about you. You have to stop talking and start moving forward. While it may seem fantastic, “Reach for the impossible and anywhere you fall in between will still be good for people.”
One of the inspiring things that he said was that, “Sometimes the people that seem like followers are actually leaders.” You may not feel or look like a leader in the conventional sense, but you may still be implementing big change. “At times it’s going to be unclear who is a leader and who is a follower and that’s ok – we need everybody.”
Christian Dutilh & Jacob Weinzettel
Christian and Jacob are co-owners of Composite Co, a multidisciplinary creative studio for branding. They spoke to use about being different.
“We are all born different. Later in life it takes an active effort to take pride in the fact that we are different.”
They talked about establishing their company, and repositioning. Essentially, “repositioning yourself is about tapping into something unique and authentic and bringing that out. Be the thing. Don’t be afraid to call yourself what you are.”
In a design process, “Good taste isn’t enough – you have to have concept and rationale behind it. Research, research, research – but then do your own thing.” They spoke about how we get bogged down in research, and often try to recreate what we see – but in reality, we should use the research to inform, and still use our intuition to guide us on the design journey.
They reminded us that “Creativity is something you can learn and hone and it doesn’t happen for no reason.” You have to practice creativity, the same way you practice every skill. The more you use it, the more you will have…
Kalssom Lakhani is Founder/CEO of Invest2Innovate. She talked to us about being vulnerable and honest as entrepreneurs.
“By not saying [doubt/fears] out loud I am stoking people’s feelings of inadequacy.” She questioned why we all put on a facade, and reminded us that by hiding our struggles, we make people believe that the struggle doesn’t exist for us, and shouldn’t exist for them. “It’s ok to be afraid of failing.” We all are.
She also reminded us that we need to take care of ourselves first. “You can’t be in service to others if you’re not first in service to yourself.” If you sacrifice your own health and wear yourself down, you can’t be helpful to other people.
In the end, “Success is a process and not an end goal.” Our businesses are forever changing and evolving. We have to celebrate all the victories, as they are today’s success.
All in all, ContraryCon introduced me to people doing really amazing work in DC. Definitely well worth the $20 price point. I’d recommend it, and I’ll see you there next year!