IB Publishing

IB Publishing

Stacy worked both designing products for IB Publishing and advertising these products, as well as overseeing external design for these products. Some more notable designs were the identity for Inside IB Classrooms, cover designs for Did You Ever Wonder and Creating Lifelong Learners (Second Edition) and a rebrand of the Questionbanks series. Some products Stacy managed direction for externally were PYP Storytellers (designed by AC Estudios) and the MYP IB Skills and Discovering series (designed by The Bill Smith Group).

Results: Product designs became more current and relevant to the audiences. The collaboration creating advertisements with the IB Store Marketing Team also resulted in an influx of awareness and discussion on the IB Facebook page.