We were asked to develop a new brand and identity for the Johns Hopkins Carey Business School Marketing Club, DC Chapter, for a relaunch in 2014. This came after an overhaul of the Johns Hopkins University branding, and was inspired by that fresh new design. It was intended to appeal to young professionals taking part in the Carey Business School degree program, and portrayed the Marketing Club as fresh, current and ready to connect you with other professionals.
Results: The Johns Hopkins Carey Business School Marketing Club hosted various events in 2014, including a professional services session in which we participated, giving design advice to Carey entrepreneurs. The logo has become the overarching logo for both the DC and Baltimore Chapters.