Sometimes, I reflect on how lucky I am to be able to do what I love to do – and do it on my own terms. The road to owning my own business didn’t happen overnight. There is no perfect formula, but to those starting out and looking for your first clients, here is what I would say:
Meet people. Lots of people.
When I first picked up freelance projects, I was actually looking for a job. I was meeting anyone and everyone to try to get a foot in the door. This brought me a few of my very first clients, but it also taught me an important lesson – you never know who you will meet and how you may be able to help each other. Maybe someone doesn’t have work for you right away – that’s fine – it is still worth taking the time to connect with them.
Don’t be discouraged. There are GOOD PEOPLE out there.
Sometimes, it will feel like people are trying to dull your sparkle. Realize it isn’t always about you. Keep your head up and seek out the people who are good. Let them inspire you and hold on to them as clients and/or colleagues. The good people far outweigh the bad in the long run.
And in that vein…
Do right by people.
In the same way you want clients and connections to do right by you, you should do the same. People will remember it, and respond in kind.
Do your best work.
It may seem obvious, but always strive to do your best work, regardless of the client or the budget. In a lot of ways, the work will speak for itself, and if clients are happy, they will come back or refer other clients to you. A small budget project may lead to a huge contract later. You just never know.
Utilize social media.
I have met a few wonderful clients on social media. It is a great and inexpensive way to show people who you are, and to get your name out there. Have conversations, share tips, interact… It will help keep you top of mind when that project DOES materialize.
What do you wish you had known when you first started your business?